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And Other Current TV Commercials of Note

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Ford F-150 Advertainment Film
Client: Ford Motor Co.
Brand: F-150 Truck
Title: "Donation"
Agency: J. Walter Thompson, New York

After being kidnapped by evil foreign agents who mistake him for a CIA official, a suburban construction worker and his Ford F-150 truck outwit the captors. This mini-movie aired at the opening of Fox's '24' on Oct. 28. This spot received the highest consumer recall score for the period of Oct. 27 to Nov. 9 in the bi-weekly Intermedia Advertising Group survey.

Totally Brilliant Beer
Client: Guinness
Brand: Guinness Beer
Title: "Bread"
Agency: BBDO New York
It's a totally brilliant idea for a totally brilliant beer: Put it in bottles. I say, old chap, well done.

At the Hockey Factory
Client: NHL on ESPN
Brand: National Hockey League
Title: "Made in America"
Agency: Ground Zero/ESPN
Work at the hockey factory is certainly hard and demanding yet very rewarding. Imagine the sense of pride and accomplishment employees can get from being part of the making such a noble product. (Wink. Wink.)

Brooke Shields Sells Baby Food
Client: Bright Beginnings
Brand: Bright Beginnings
Title: "Obsession"
Agency: Martin Agency
Brooke Shields and her pretty baby star in this effort to sell infant formula. Hey, its good for brain and eye development and no breasts required. Mix it up right out of the can.

Human Ants Play Games
Client: Sony
Brand: PlayStation 2
Title: "Mountain"
Agency: TBWA
Clustering together like a mountain of crazed ants, a city full of human beings struggle trimumphantly toward the top of the heap. Why? Who knows. After all, it's only a video game.

'Law & Order' Star
Client: TD Waterhouse
Brand: Stock Broker Services
Title: "Waterston"
Agency: Cosette Post, New York
'Law & Order' star Sam Waterston hawks TD Waterhouse stock brokerage services in this commercial.

iPod Rocks
Client: Apple
Brand: iPod
Title: "iPod Rock"
Agency: TBWA/Chiat/Day
Doing a tribal dance to the god of white ear wires, iPod geeks rock out.

A Dark and Lonely Road
Client: Allstate
Brand: Allstate Insurance
Title: "Pay Phone"
Agency: Leo Burnett, Chicago
Staged next to a pay phone on a lonely road -- the exact kind of place you don't want to be with a crashed car and a dead cell phone battery -- this Allstate commercial is as stark as it is effective. "If you needed your insurance, who would you call? Not the name of the company, but the person. You've got two seconds," says the actor. It makes you think.

Wearing Cappucino
Client: NutriGrain
Brand: NutriGrain Granola Bars
Title: "Morning Marathon"
Agency: Leo Burnett
With scenes of lemming-like workers racing through their morning commutes, this commercial sells the idea of a granola bar for breakfast. It also begs this question: Why did that guy pour his coffee drink on his head?

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