Ford Motor Co.'s Lincoln-Mercury Division breaks a $24 million, fourth-quarter campaign on ABC's "Monday Night Football" Oct. 6 to help define its muddled Mercury brand. Y&R Advertising, Detroit, spoofs TV channel surfing with humorous vignettes. Each shows a Mercury in parodies of police dramas, kung fu movies and classic films on an imaginary "network" called "Imagine TV." L-M tagline remains: "Imagine yourself in a Mercury."
Copyright September 1997, Crain Communications Inc.