Forrester: International online ads will boom

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According to an August report by Forrester Research, Cambridge, Mass., the market for worldwide Internet ads will grow to $15 billion by 2003, with U.S. ads capturing $10.4 billion. Online ads in Japan, Germany, the U.K. and France will generate $3 billion. Also, Forrester projects international markets will grow faster than U.S. markets on the Internet, with international ads growing from 13% of total share to 30% of total share in five years.

Copyright August 1998, Crain Communications Inc.

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