FortuneCity launches print and transit campaign

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FortuneCity broke a campaign July 1, running on transit boards and phone booth kiosks in New York, San Francisco and San Jose, Calif. Print ads began appearing in consumer publications June 28. Underline Advertising, New York, created the campaign, the first involving its newly named VP-Marketing Marty Chavkin. Mr. Chavkin was formerly VP-marketing and e-commerce at Hearst New Media, New York.

Copyright July 1999, Crain Communications Inc.

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