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Procter & Gamble Co. heralds a new age with outdoor and transit teaser advertising for Dryel home dry-cleaning kits. The ads began appearing this month in the nation's 10 largest markets. Leo Burnett USA, Chicago, handles Dryel. Copywriter: John Wilson. Art director: Julie Scelzo. TV, print and radio ads join the mix Sept. 1, when P&G expects nearly full distribution in all retail
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