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Cheese-inspired objects -- like a mousetrap, a camera (tagged "Say Finlandia") and a knife ("A cut above") -- are crafted from the dairy product in new print ads for Finlandia Swiss Cheese. The marketer also launched its first TV spot, which features a Swiss cheese version of "Seinfeld's" "soup Nazi" character. The $5 million effort is from the Romann Group, New York. Copywriter:
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