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A diamond may be forever, but it won't fill your tummy like Burger King Corp.'s new Chick'n Crisp Sandwich, part of BK's new 99 cent "Great Tastes" menu launched in mid-March (AA, March 16). The fast-feeder and Ammirati Puris Lintas, New York, took inspiration from the long-running "Shadows" campaign for DeBeers Consolidated Mines' diamonds. Copywriters: Jonathan Mandell, Tom Kraemer, Paul Spencer. Art directors: Clem McCarthy, Glenn Price, Kevin Kearns.
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