Toyota Motor Corp. USA's Lexus last week debuted in Fortune the print portion of the $35 million launch for its new RX 300 sport-utility vehicle. The advertising, from Team One
, El Segundo, Calif., continues in April books and into June. Print mirrors TV teasers that broke during the Olympics showing the vehicle getting "captured" by surreal carnival characters. Copywriter: Don Koeberle. Art director: Brad Gantt.