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The aphrodisiac taste of Brazil comes to the U.S. with Pepsi-Cola Co.'s expanding test of Josta. The beverage is made with the extract of the guarana berry, said to have aphrodisiac and energizing powers. Guarana-based drinks are the No. 2 soft-drink segment in Brazil. Pepsi is handling the outdoor ads in-house for the U.S. test.
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