Two founding partners depart Embassy Row

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Former Davie-Brown Entertainment President Tera Hanks and film producer Chris Moore have left Embassy Row, the branded-entertainment shop the two co-founded with "Who Wants to be a Millionaire" producer Michael Davies. The company, launched less than a year ago, will continue to operate as a TV-production entity for Mr. Davies, based in New York.

The departures comes as a surprise, considering that when it was founded, Embassy Row's principals were expected to leverage their relationships in the entertainment industry and on Madison Avenue to produce film, TV and Internet projects for advertisers.

Not enough

However, during its first year of operation, Embassy Row has only been able to secure Pepsi-Cola Co. as a client, for which it produced the full-length snowboarding documentary, "First Descent," for Mountain Dew, that bows in December, and the Web reality series, "100 Concerts in 100 Days," that ran on the Pepsi Smash section of Yahoo Music this summer.

It also had a hand in producing the documentary series "Iconoclasts" for the Sundance Channel, Conde Nast and Grey Goose Entertainment, and six-segment series "My Kind of Town" for ABC.

Mr. Moore declined to comment. Mr. Davies and Ms. Hanks could not be reached.

Although Embassy Row exclusively handled Pepsi's entertainment efforts, the soft-drink giant's activity in the branded-entertainment space simply wasn't enough to cover the production entity's overhead - leading, in part, to the departure of Ms. Hanks, Mr. Moore and the closure of Embassy Row's Santa Monica office. During that period, Pepsi also changed chief marketing officers, which may not have helped the relationship between the two companies.

Ms. Hanks, who had served as Embassy Row's president-CEO, has since begun talking with other firms, including Hollywood talent agency Endeavor.

Mr. Moore will continue to produce and direct films through his own yet-to-be-named entity. His credits include producing the films "Good Will Hunting" and the "American Pie" franchise.

Meanwhile, Mr. Davies, who is producing ABC's reality series "Wife Swap" and continues as executive producer on "Millionaire," will continue to produce TV shows and specials under the Embassy Row banner.

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