Fox Family, itsy bitsy, Hasbro link

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The Fox Family Channel, itsy bitsy Entertainment Co. and Hasbro have struck a three-year deal in which Fox will produce a new pre-school TV concept called "It's itsy bitsy Time.'' The show, a compilation of children's short programs, will air twice daily beginning in September with Hasbro's Playskool division as exclusive sponsor. The series will include messages at the beginning and end of each block, but no commercial breaks during actual programming.

Copyright April 1999, Crain Communications Inc.

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