Fox Kids show links with marketers

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Fox Kids Network, Los Angeles, is joining forces with Bandai America, Campbell Soup Co.'s Franco-American, McDonald's Corp. and Twentieth Century Fox Home Entertainment in a promotional push set for April and May and tied to Fox's "Mystic Knights of Tir Na Nog." Tie-ins with the live-action show include a McDonald's Happy Meal and supporting sweepstakes; a Franco-American sweepstakes; and premium officers from Bandai and Twentieth Century Fox.

Copyright April 1999, Crain Communications Inc.

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