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Fox is putting some marketing punch behind its Nov. 4 broadcast of the Mike Tyson-Buster Mathis Jr. bout at the MGM Grand Hotel in Las Vegas. Fox Sports agency Seiniger Advertising Group, Beverly Hills, Calif., has created a multimedia ad campaign, with two TV spots currently airing on Fox and a barrage of print ads to follow later this week. Tagline is "Someone's gonna pay [but not you]," capitalizing on the fact that the fight is on free TV.
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