Fox nearly sold out for game day

By Published on .

This year sees the arrival of a whole set of first time advertisers. They will include Ameriquest Mortgage Co., Volvo and Novartis' CIBA Vision along with a number of marketers returning to the big game after a long break. Ford and Lincoln Mercury are back in after 10 years. McDonald's will also return; the fast-feeder last appeared in the Super Bowl in 1996. (See advertisers, right).

According to a number of executives, Fox was around 90% sold out at the close of 2004. A broadcast network generally has 61 spots to sell, though game extensions can increase that number to 63. That leaves the network with six to eight in-game spots left with little more than a month to go. Super Bowl XXXIX will be held in Jacksonville, Fla., on Sunday, Feb. 6.

Super Bowl XXXIX

Ameriquest Mortgage Co. (Half time sponsor)


BuenaVista Pictures



Ford Motor Co.'s Lincoln Mercury

General Motors Corp.'s Cadillac


MGM Studios

McIlhenny Co.'s Tabasco

Novartis- Ciba Vision

Paramount Pictures

Pepsi-Cola Co.

Sony Pictures

Texas Instruments

Universal Pictures



Warner Bros.

Source: Advertising Age, Fox, published reports

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