The Fragrance Foundation will launch a public awareness print campaign later this month designed to strengthen consumers' appreciation of fragrance and the sense of smell. Saatchi & Saatchi Advertising, New York, created the ads that feature the tagline "Stop and smell the memories." Ads will break in December issues of magazines such as New Woman, Playboy, Self, Allure, Essence, Harper's Bazaar and Town & Country. The campaign also appears in the November Mirabella. The campaign will run through 1996.
Copyright November 1995 Crain Communications Inc.