Frank takes Bayer post

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Richard W. Frank takes the new position of senior VP-sales and marketing at the year-old Consumer Care division of Bayer Corp., Parsippany, N.J. He was formerly VP-marketing, Helene Curtis Industries, Chicago. He will be responsible for marketing, strategic planning and new business for all brands, including Bayer aspirin, Alka-Seltzer, One-A-Day and Flintstones vitamins, Mycelex-7 and the new Actron.

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