Frankel & Co. introduces digital POP system

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Chicago's Frankel & Co. on Monday unveiled a proprietary DigitalPoint-of-Purchase (Digital POP) product that will enable marketers to create, control and deliver customized POP messages in retail environments. Siren Technologies, Frankel's tech marketing division, developed the technology, which will allow marketers to integrate national ad campaigns with local efforts. Marketing messages will also be able to be updated instantaneously to reflect promotions, pricing changes, and local content and languages.

Copyright July 1997, Crain Communications Inc.

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