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SAN FRANCISCO-Frankel & Co., specializing in sales promotion and database marketing, has opened a full service office here.

Dan Rose, 39, senior VP-director of client services, will head the office, splitting his time between San Francisco and Chicago. Transferring to the new office from Chicago are Don Capener, VP-account director, and Marilyn Barrett, VP-group creative director.

Newly hired for the office are Andre Cohen, 36, creative director-art, from associate creative director, Cohen & Wells; and Linda Dameron creative supervisor-copy, from senior copywriter, CRS Advertising, both San Francisco.

Chicago-based Frankel's clients include Nestle Beverage Co., Amoco Oil Co., Ameritech, Ford Motor Co.'s Heavy Truck division, John Nuveen & Co., Eastman Kodak Co., United Airlines and the U.S. Postal Service.

"Although initially this office will focus on Visa USA, we have the depth of management, creative and production talent to service other, established clients as well as new business we anticipate securing," said Mr. Rose.

The West Coast-and San Francisco in particular-also has available some of the nation's top creative talent, he said. "We can add talent, some of which we probably will not be able to tap into in Chicago."

Mr. Rose added that Frankel, with 1994 billings of $32 million, expects to increase billings 30% this year.

A number of East Coast agencies have been opening branches on the West Coast in recent months as the California economy shows signs of recovery.

New York-based Deutsch Inc. opened an office in Santa Monica in August. "It's a good place for us to have a base when new business comes up," said Esther Lee, exec VP-director of agency development at Deutsch.

"They don't trust you when you say you will open [an office] if you win the business," she said. "They want to see it before they believe it."

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