Frankel sets new structure

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Frankel, Chicago, preparing for its long-awaited public stock offering, announced a new management structure today that breaks the marketing services company into two units: Frankel and New Ventures. Both units report to Frankel Chairman Bud Frankel.

"These changes reflect our firm's philosophy of changing with our clients," said Jim Mack, who becomes CEO of the new Frankel unit. "By decentralizing and minimizing layers of management, each and every client will have the benefit of both top-level strategic direction and day-to-day tactical execution."

Mr. Mack had been co-president of Frankel along with Dave Tridle, who takes over as CEO of New Ventures. New Ventures comprises Siren Technologies, the company's new digital point-of-purchase arm, and will be responsible for new products, international expansion, potential acquisitions and corporate ventures.

No paring of staff is expected as a result of what a spokeswoman called "a flattening" of the organization. Rather, several executives were boosted and given more client responsibility.

Dan Rose moves to chief operating officer of Frankel, succeeding Mr. Tridle, who held that post as well as being co-president. Mr. Rose will be charged with running Frankel's network offices in Detroit, San Francisco and Irvine, Calif.

Joanne Bell Cascio moves to exec VP of Frankel from senior VP. Already responsible for the Visa account, she adds responsibility for integrated groups including integrated marketing, licensing, sports marketing, events, sweepstakes and games, which had reported to Mr. Rose.

Pam Church moves to exec VP of Frankel from senior VP and adds client services responsibility. She previously handled Target Stores.

Dick Thomas moves to exec VP of Frankel from senior VP, picking up new-business development, corporate communications and marketing events; previously, he was charged only with new business. Jim Farmer goes to exec VP-chief financial officer of Frankel from senior VP, and Frankel Exec VP Colleen Fahey adds human resources to her existing responsibilities for the U.S. Postal Service account.

Copyright September 1998, Crain Communications Inc.

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