Be Free expands offerings with personalization

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Be Free, a provider of affiliate marketing services, on June 5 introduces BSelect Onsite, software that will enable marketers to add personalized ad-targeting to their Web sites. The software allows marketers to anonymously target users based on their click-stream and purchasing activity. It also lets users opt-out of profiling and edit the information. This broadens the business model for Be Free, which competes with affiliate marketer LinkShare Corp. Bicycling site already is using BSelect Onsite; the software will be available for affiliate sites in the fall.

Copyright June 2000, Crain Communications Inc.

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