FreeLoader close to sale?

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FreeLoader, the push technology company owned by Individual Inc., is close to being sold, FreeLoader CEO Mark Pincus said last week. Individual acquired FreeLoader last year in a deal valued at $38 million, but said in February that it was seeking buyers for the service because it didn't mesh with Individual's core business, providing personalized news and information. "It's down to the final stretch. It's close," Mr. Pincus said. Bob Lentz, Individual chief financial officer, declined to comment.

Separately, Intermind, another player in Internet push technology, has laid off several members of its 30-person marketing department as it shifts its focus from the consumer market to businesses.

Copyright April 1997, Crain Communications Inc.

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