Rockport hits Web
Rockport Company Wednesday launched a Web site where customers can send in stories about where they wear their Rockports. Following a "Mad Lib" format, the Java-based program engages the consumer with questions and choices with the final result being a Rockport Proof "demo" story. Visitors to the site can virtually experience a variety of activities including running for president, playing golf, traveling on the Space Shuttle and climbing Mt. Kilimanjaro.
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