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Fruit of the Loom this month broke its first advertising from Warwick Baker O'Neill, New York, which won the $25 million account late last year (AA, Dec. 1). The effort highlights the contemporary style of Fruit of the Loom underwear and its appeal among everyone from kids to seniors. The campaign, themed "Everybody loves Fruit," includes a 30-second TV spot and magazine ads. Copywriter: Kevin O'Neill. Art director: John Short.
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