Friendly Ice Cream picks GMO/Hill for $18 mil acc't

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Friendly Ice Cream Corp. has hired GMO/Hill, Holliday, San Francisco, as its agency of record for the estimated $18 million creative and media account. The 590-unit chain parted with Barrie Brown, Dallas, and WF ofR, Richmond, Va.

Copyright August 2000, Crain Communications Inc.

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