Frito-Lay chips away at marketing organization

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Frito-Lay is putting in place a marketing reorganization said to reduce the number of executives reporting to Development Group President Brock Leach. Mr. Leach declined to provide details of the reorganization. But he said it involves "an evolution rather than a revolution," and added that marketing responsibilities will be subdivided into different business units.

Copyright June 1999, Crain Communications Inc.

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