Coca-Cola Co. is boosting marketing support for its Fruitopia brand in 1998 by an undisclosed amount beyond this year's $12 million in measured media, as estimated by Competitive Media Reporting. Leo Burnett
USA, Chicago, handles. The increase will support the Jan. 1 rollout of larger bottles and new flavors. It will now be marketed in 20-oz. plastic bottles, replacing 16-oz. glass bottles. New efforts will include TV, radio, print and promotions geared to teens and young adults.
Copyright December 1997, Crain Communications Inc.