Fruitopia takes to the road

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Coca-Cola Co., Atlanta, announced a nationwide road trip for its Fruitopia brand drink, in search of talented performers to join the Fruitopia Bus ensemble. A fleet of these psychedelic-colored vehicles will cruise a total of 10,000 miles, stopping in 10 cities to audition acts that embody the "Fruitopian theme" of "Mind/Body/Talent." The talent search begins tomorrow and will end in Portland, Ore., on July 3.

Nintendo of America will introduce its Virtual Boy gaming system on Aug. 14, backed by a $25 million marketing campaign from Leo Burnett USA, Chicago. Nintendo said it expects to sell more than 1.5 million hardware units, at $179.95 each, by yearend.

three in U.K.
Walt Disney Television International named three senior executives at the Disney Channel-U.K. in London. Tom Wszalek was named senior VP-managing director, from senior VP of the U.S. Disney Channel. John Keeling is director of programming and acquisitions, from head of Sky Television's movie channels. Tim Richards is director of operations and production, from head of broadcasting at QVC Europe. The U.K. operation, the first Disney Channel in Europe, will launch on Oct. 1.

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