The Federal Trade Commission has accepted a tentative agreement with J. WalterThompson USA requiring substantiation of group endorsements or survey resultsfor all diet programs as well as related products and services. The agreementresults from charges that Thompson's San Francisco office engaged in deceptiveadvertising in a 1992-93 testimonial campaign for the Jenny Craig weight lossprogram, which claimed nine of 10 customers would recommend the program tofriends. Thompson said the issue "involved the methodology used by Jenny Craig"in conducting the survey and the agreement was signed to avoid legal expense.The settlement does not affect current hearings before an FTC administrative lawjudge involving charges of misleading and unsubstantiated advertising in itsJenny Craig campaigns. Jenny Craig's advertising currently is handled by SuissaMiller, Los Angeles.
Copyright 1995 Crain Communications Inc.