FTC applies more pressure to sites marketing to kids

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The pressure is building in Washington to limit the kind of personal information marketers can ask of kids online.

In addition to cracking down on actual marketer Web sites, the Federal Trade Commission has begun pushing the Children's Advertising Review Unit of the Council of Better Business Bureaus into toughening its new guidelines for online privacy.

At hearings June 12 and 13, FTC Commissioner Christine Varney suggested that marketers be blocked from obtaining such personal information from those under age 12 as age, sex, home address and e-mail address without parental consent.

For more on this story see the full article INTERACTIVE

Copyright June 1997, Crain Communications Inc.

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