FTC, FCC to look at phone ads

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Concerned about recent advertising for long-distance services, the Federal Trade Commission and Federal Communications Commission today set an unusual joint forum on the ads for Nov. 4. "The forum will provide an opportunity . . . to discuss recent trends in how these long-distance services are advertised and what principles should guide industry advertising," the agencies said in a news release. They said the principles will be discussed using mock ads. Some consumer groups have charged that ads for "10-10" services and for certain "cents a minute" rates mislead consumers.

Copyright September 1999, Crain Communications Inc.

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