FTC questions impact of VNU/Nielsen deal

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The Federal Trade Commission is questioning media buyers on the potential pricing impact of combining VNU's Competitive Media Reporting and Nielsen Media Corp.'s Monitor Plus service, competing services to track brand spending. Dutch publisher VNU is in the midst of a $2.7 billion deal to buy Nielsen. The FTC could require VNU to spin off one of the brand-tracking services before completing the deal.

Copyright September 1999, Crain Communications Inc.

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