FTC unveils profiling report

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The Federal Trade Commission today issued a report to Congress on online profiling and, in a surprise, took no immediate position on whether legislation was needed. The FTC had been expected to call for legislation requiring marketers and ad servers wanting to join online and offline data to give consumers a choice on whether they can do it. The report was released at a Senate Commerce Committee hearing, and some senators questioned whether the time had finally come to approve privacy legislation. "The need for privacy legislation has increased," said Sen. Conrad Burns (R., Mont.), who warned legislation would be passed whether "the industry cooperates or not."

Copyright June 2000, Crain Communications Inc.

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