Fuji aims its instant cameras at teenage girls in Japan

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TOKYO - Fuji Photo Film Co. will insert the company's first advertisement promoting its instant camera in three camera magazines for female high-school students. In addition to camera stores, Fuji Photo Film will sell instant cameras at karaoke boxes and rental video shops where female high-school students drop by often. Nippon Polaroid K.K., the No.1 instant camera maker, expects domestic sales of instant cameras to increase 30% in fiscal 1996, from the previous year. Instant cameras started winning the attention of female high-school students in July 1996 when Nippon Polaroid dropped the price of some of its instant camera models to under $88.

Copyright November 1996, Crain Communications Inc.

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