Published on .

Kraft Foods will unite its children's cereal brands under a single new "Post kids" banner and logo. Advertising, from Ogilvy & Mather, New York, is expected to back the effort in May.

Paul Manganiello, media director at Wieden & Kennedy, Portland, Ore., has left the agency and will be replaced by Knox Duncan, 38, formerly group media director on the Microsoft Corp. account. Wieden also dismissed or laid off five divisional employees, which the agency said was the result of the recent loss of Microsoft's Windows advertising account, now in review.

Kohler Co. to Martin Agency, Richmond, Va., to create TV advertising for the kitchen and bath company. Grey Advertising, New York, will continue to handle print advertising.

Hyundai Motor America to Dieste & Partners/West, Los Angeles, as first agency for its U.S. Hispanic segment account.

Timothy Mahoney, 42, who helped engineer Subaru of America's turnaround this decade, will become general marketing manager at Porsche Cars North America. Porsche's choice of Mr. Mahoney comes as the sports car maker is preparing to launch its first sport-utility vehicle in 2002.

Arnold Communications, Boston, scooped up the top prize at the 35th Annual International Andy Awards. The shop grabbed 15 honors, including $50,000 for its Volkswagen work. Cliff Freeman & Partners, New York, nabbed 12 prizes. The awards are sponsored by the Advertising Club of New York.

Chris Clark to exec VP-director of business development at Bates North America, New York, from exec VP at Bates.

TCW Group to Ryan Drossman & Partners, New York, without a review for the launch of the TCW Galileo Funds, a family of mutual funds.

Grey Advertising, New York, has laid off seven creatives and two producers in what is believed to be a prelude to larger scale staff reductions.

Dreyfus Corp. is said to be down to three shops in its $5 million to $10 million review. Berlin, Cameron & Partners, New York; and Ingalls and Holland Mark Martin, both Boston, are said to be the finalists.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: