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H&R Block will introduce a new marketing campaign Jan. 13 part of a plan to reposition the company as a year-round financial adviser. The effort includes general-market advertising from Y&R Advertising, Chicago; direct marketing from Wunderman Cato Johnson; Chicago; and Hispanic advertising from Bravo Group, New York.

Warner Bros. will release its big holiday film, "Pokemon: The First Movie," into the home video and DVD market on March 21 with a $15 million advertising and promotional campaign. Clorox Co., H.J. Heinz Co.'s Heinz ketchup, Kraft Foods' Kraft Singles, Nintendo of America and Zenith Electronics are tie-in partners.

Eric W. Schrier, 48, to editor in chief for all company products of Reader's Digest Association, Pleasantville, N.Y., from president-CEO, Time Inc. Health.

Lynne Seid to president of e-commerce company Symphoni Interactive, New York, the joint venture between Wolf Group and information technology services provider Mastech Corp. Ms. Seid previously was president of Partners & Shevack/Wolf, recently renamed Wolf Group.

Kate Lynch, 35, to global research director, Leo Group's Starcom Worldwide, Chicago, from research director. She succeeds Jayne Spittler, 52, now global knowledge manager.

J.C. Penney Co. this week plans to announce a short list for its $200 million to $300 million advertising account. DDB Worldwide, whose Dallas office handles the Arizona account, is expected to be among the finalists.

Copyright January 2000, Crain Communications Inc.

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