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Toshiba of Canada continues its ad campaign stressing the durability of their notebook computers in a TV spot from Promenad Communications, Toronto. "Cab Ride" features a hapless business traveller who sets his computer on the rear luggage rack of a cab. The driver takes off and the traveller gives chase, the notebook taking a serious beating but, in the end, still working. The spot was written by Bill Keenan and Michael Cross and directed by Richard D'Alessio.
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