PartyPoker.com is an online Web site that
Negative public reaction
Chrysler Group's Dodge was to be the original sponsor of the event, but the car company bowed out after negative public reaction and lingering concern from local dealers.
"Dodge brand's sponsorship of the Lingerie Bowl has become a distraction," George E. Murphy, senior vice president of global marketing at Dodge, Chrysler and Jeep, said in making the announcement last month. "The event was diverting media and consumer attention from current products, and from the great new products we are preparing to launch next year."
Dodge was to have signs around the Lingerie Bowl stadium, logos on apparel and a presence on lingeriebowl.com. The Dodge name was to be scripted onto a pink, lace-trimmed ribbon in the Lingerie Bowl logo.
PartyPoker.com is now the title sponsor of the event, according to Horizon Productions, which also announced that the AIDS Research Alliance of America is the charity sponsor.