Game site Mplayer adopts channels, adds sponsors

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Staying Web trendy, multiplayer game site Mplayer Nov. 21 releases Mplayer Channels, arranging the game content around anchor sponsorships. Charter sponsors for the new format include Intel Corp., which is sponsoring the Action Channel; CNN/SI, backing its namesake channel; Sun Microsystems, sponsoring the Game Arcade for Java; and computer chipmaker NVIDIA, backing the new Developer Zone.

Copyright November 1997, Crain Communications Inc.

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