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A rock band goes through its paces and name changes in a new commercial airing on spot TV as Wherehouse Music converts its newly purchased Blockbuster Music stores. In-store executions feature famous musicians -- such as Elton John, formerly Reginald Dwight -- talking about their name changes. With the conversions, Wherehouse will be in 21 markets across the country. Colby Effler & Partners, Santa Monica, Calif., handles. The name-change campaign will be
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