Gap's Old Navy to Deutsch

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The Gap Inc.'s Old Navy Clothing Co. assigned media buying for its back-to-school and holiday campaigns to Deutsch, New York. Old Navy and parent company Gap this week break new spring campaigns, with Old Navy featuring its mascot dog "Magic" in an Academy Awards parody. A BabyGap spot, breaking Thursday in New York, Chicago and San Francisco, shows a baby in a wheelbarrow of flowers. Creative for both commercials was done in-house; media for Gap stores is in-house.

Copyright March 1997, Crain Communications Inc.

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