MCI WorldCom, Washington, introduced its new 10-10-9000 directory service today, supported by TV advertising featuring actor James Garner. The spots were created by Messner Vetere Berger McNamee, Schmetterer/Euro RSCG, New York, and show Mr. Garner explaining the benefits of the service. MCI WorldCom's 10-10-900 service allows callers to connect to a live operator for directory assistance anywhere in the country. The fee is 99 cents for up to two listings.
Copyright October 1998, Crain Communications Inc.