LONDON -- Gateway 2000, the direct PC seller based in Sioux City, South Dakota, has appointed a new marketing director for Europe.
Mike Moloney, an Irishman and previously director of operations at Gateway 2000 Europe, will continue to be based at the company's Europe, Middle East and Africa headquarters in Dublin.
He replaces Mike Jarvis, who plans to return to the world of advertising and media that he left two years ago. Jarvis was the founder and ex-chairman of MJP, now owned by planning and buying network Carat International.
One of Maloney's first tasks will be to "take us to the next level of customer communication," says Rob Cheng, vice president, EMEA, Gateway 2000 Europe. All Gateway 2000 business with customers is conducted via the telephone or the Internet. "Europe is an exciting market where we are growing very quickly," Cheng says.
Maloney has been with Gateway 2000 since 1993 and spent his first three years in its Asian operations, covering Japan, Malaysia and Australia. He previously worked for Digital Equipment Corporation. "The continuing challenge is to promote what Gateway 2000 is and the customer values that it stands for," Maloney says. "Demonstrating value is central to everything we do and as a marketing department we will focus heavily on this."
Gateway 2000 awarded its $70m global ad account to D'Arcy Masius Benton & Bowles Worldwide last March after a pitch that lasted six months.
Copyright August 1997, Crain Communications Inc.