Gateway said to be negotiating with Fallon

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Gateway, San Diego, Calif., is believed to be in negotiations with Publicis Groupe's Fallon, Minneapolis and New York, for its estimated $250 million ad account, executives familiar with the matter said. The computer marketer fired Interpublic Group of Co.'s McCann-Erickson Worldwide, New York, on Feb. 7 after a three-year tenure on the account. Another finalist in the review was Siltanen/Keehn, El Segundo, Calif., whose founders worked on Apple Computer's "Think Different" campaign while at TBWA/Chiat/Day, Playa del Rey, Calif. Other contenders included DiMassimo Brand Advertising, New York. A Gateway spokesman could not confirm the selection of Fallon and declined to comment on the review process and timing of a decision. Fallon executives also declined to comment.Copyright February 2001, Crain Communications Inc.
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