Gatorade jumps online with Starwave

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Gatorade on Monday said it signed a year-long contract as the charter advertiseron Starwave Corp.'s ESPNet SportsZone and Outside Online. The advertising willhotlink to the Gatorade "Cooler Site" at The site includes aMichael Jordan section, a comprehensive listing of athletic events around thecountry, sports nutrition and rehydration tips, trivia and Gatorade facts. Starwave also hosts Mr. Showbiz, TicketmasterOnline and the new Family Planet service.

Copyright August 1995 Crain Communications Inc.

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