GE launches Spectra line of ranges

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GE Appliances today breaks a TV spot to support Spectra, a new technology platform for its free-standing ranges, offering what the company calls the largest and most accurate oven in the U.S. The 30-second spot, via BBDO Worldwide, New York, targets women in prime-time network TV, cable and daytime, featuring lifestyle vignettes and the theme "Cook big." Spending was estimated at $5 million.

Copyright October 1999, Crain Communications Inc.

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