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The enclosed ad from Medical Marketing & Media is a prime example of just how grammatically incorrect some copywriters are now becoming in order to be gender correct. What is the antecedent of the plural word "their"? I assume it is meant to be the singular "person."

Since "their" obviously relates to a man (the shoes are a man's shoes) why couldn't the copy read "his shoes"? Or, by placing a pair of women's shoes alongside the man's, and replacing "a person" with "people" everything would be right with those politically correct people (or persons) in genderspecificland.

Perhaps, however, the decision could not be reached as to whether the women's shoes would correctly have to be placed to the left, or right, or above, but certainly not below, the man's.

Oh, the harsh realities of producing a good ad! Would that PharmFlex could practice more sexflex with a blue pencil.

Kenneth W. Dietel

Assistant director, scientific

publications, Hoechst-Roussel


Somerville, N.J.

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