General Mills, Microsoft boot up multibrand 'Cyber Savings'

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General Mills, Minneapolis, is linking with Microsoft Corp., Redmond, Wash., for "Cyber Savings," a multiple-brand promotion starting Sept. 1. The promotion will offer free Internet access and software with the purchase of Big G products. It will be supported with free-standing inserts, TV advertising, in-store advertising and an online sweepstakes. The offer will differ by brand, but consumers can call a toll-free number with a special number encoded on packages to get money off on products including Home Publishing 2000 and Encarta Interactive Atlas 2000. The agency couldn't be determined at press time, but Big G's major shops are Campbell Mithun Esty, Minneapolis; DDB Needham, Chicago; and Saatchi & Saatchi, New York.

Copyright August 1999, Crain Communications Inc.

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