General Mills, Pac-10 in sponsor deal

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General Mills and Pac-10 Properties, San Francisco, said Pop Secret popcorn will be the "official microwave popcorn" of the Pacific-10 athletic conference under a new agreement. General Mills said it would use the deal to promote a new extension of the Pop Secret line, the Ten Pack. Details were not disclosed.

Copyright August 1999, Crain Communications Inc.

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