GeoCites launches online direct marketing

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GeoCities launches House-Warming, a direct marketing program for its advertisers that offers virtual coupons, gift certificates, product samples and other gifts to new ``homesteaders'' on the site. Flagship sponsors of the House-Warming program include CompuServe, Fuji Photo Film USA, Kayser-Roth Corp. and the Student Advantage Network.

Copyright February 1998, Crain Communications Inc.

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