GeoCities partners with StarPoint

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Online community developer GeoCities on Monday announced a deal with StarPoint Ad System to serve millions of personalized ads daily on the site, which has 700,000 "homesteaders" who create their own content. GeoCities, whose advertisers include American Honda Motor Co., AT&T Corp., L.L. Bean Inc. and others, will use StarPoint for ad targeting and reporting.

Copyright July 1997, Crain Communications Inc.

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